Owch! Auch! Jao!

What do you say when you hurt yourself? What do they say around the world?

It may not have occurred to you that people in different countries say ‘ouch’ differently – it’s certainly not the kind of thing teachers tell you when you’re learning foreign languages! I recently came across this excellent list of pain words, which tells you how different countries express themselves when they get hurt.

Here they are:

Arabicأخ (Aakh!)
Chinese哎哟 Aiyo!
哎呀 Aiya!
Croatian Avaj!Jao!
DanishAv!
Japaneseいたい! (いたっ!いったっ!いったたたっ!いって~)
Itai! (Ita! Itta! Ittatata!)
MalteseAjma! (Ay-ma!)
Persianآخ or واخ (pronounced aakh and vaakh, respectively)
Spanish

Au!

Auch!

Tagalog (Philippines)Aray!
Thai

โอ้ย Oy!

 

Urdu/Gujarati/Hindi

Oh baa!

Oh maa!
(Gujarati): Oh baaprey!

So maybe the next time you stub your toe whilst abroad, you might like to try one of these new words! If you know the word for ‘owch’ in a language that’s not listed here, please share it with us!

 

Christmas around the world: Celebrating Christmas in Russia

Christmas around the world: Celebrating Christmas in Russia

Seven interesting facts you may not know

Christmas in Russia is normally celebrated on the 7th January in accordance with the Russian Orthodox Julian Calendar. Christmas-Tree-S-Petersburg 200x300

The Russian advent lasts for 40 days, starting on the 28th November and ending on the 6th January.

The official Christmas holidays in Russia are from the 31st of December until the 10th of January.

In Russian Happy/Merry Christmas is ‘s rah-zh-dee-st-VOHM’ (C рождеством!) or ‘s-schah-st-lee-vah-vah rah-zh dee-st-vah’ (Счастливого рождества!).

On Christmas Day, hymns and carols are sung. People gather in churches which have been decorated with the usual Christmas trees ( Ёлка), flowers and coloured lights.

Christmas dinner includes a variety of different meats – goose and suckling pig are favourites.

The ‘Babushka’ is a traditional Christmas figure who distributes presents to children. The word ‘Babushka’ is translated as grandmother in English.

 

The Secret to Getting More Customers – The Amazon Way

The Secret to Getting More Customers – The Amazon Way

If you follow our Twitter account (which you can find here), you might have seen recently that Amazon has decided to start translating it’s local website and app into Hindi. This is one of the biggest languages in the world and so it’s almost mind-boggling that Amazon haven’t been using this language at all up until now.

 

 

This is made even more staggering by the fact that this morning I heard on the news that Amazon are now only the second company in history to reach a worth of 1 TRILLION dollars! It’s an absolutely incredible achievement for a company that started in a garage back in 1994. They have 14 local websites, with the Dutch, Polish and Turkish languages being added to the German website back in 2016.

 

Don’t miss an opportunity! See what the ‘big boys’ do….

 

One of the local websites which should reach the most people is their Indian site. There are 1,3 billion people in India, so it’s an absolutely huge market. However, in having their India website in English only, Amazon were only reaching 10% of the Indian population. Different sources state different numbers of speakers, but by adding Hindi to their list of languages, they may be able to reach up to 500 million (yes, half a BILLION!) potential new customers. Although the figures vary, it’s definitely one of the top 5 spoken languages in the world, along with Chinese, Spanish, English and Arabic.

It’s incredible that Amazon have reached where they are today, but just think of the extra revenue they will receive when opening up to this many new potential customers.

So one of the world’s biggest companies earns a lot of money – what’s that got to do with me?

Every company has to start somewhere – it’s how that company expands that determines how successful it can be. Surely it’s just common sense that the more potential customers a company can reach, the more sales they will make, thus giving said company much more chance of expanding successfully.

So how can you reach more customers? Speak their language! As much as we’d like to think that the whole world speaks English, the truth is that it’s simply not the case. Of course English is one of the most widely spoken languages in the world, but the truth is that Spanish and especially Chinese, have more native speakers then English. Many people will also speak English as a foreign language, but would you prefer to buy something in your own language or a foreign language? Using Hindi as an example again, yes it’s true that there are around 125 million people in India who are able to speak English (although only approximately 230,000 of these are native speakers). This sounds a lot, but when you consider that it’s only 10% of the Indian population, you can suddenly see how much more scope for growth there is in one of the world’s fastest growing economies.

We’ve managed to help so many businesses expand to new areas and new customers, and we can do the same for you! Check out our website and see how we can help you fulfil the potential of your business!

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Car Names Translated – prepare to be entertained!

There is a theory that the Japanese prefer to buy cars with names that sound “foreign”. Therefore, many Japanese car producers launch cars with very weird names.

Unfortunately, the marketing managers often do not check the meaning of these terms. This lack of wisdom often leads to funny and sometimes unpleasant results. The following are some examples:

Fiat Uno – In Finland sounds this word like “Uuno“ – which means a dork.

Ford Pinto – Means in South America bandit, dastard, or drunk.

Ford Probe – In Germany, “Probe” means sample, test, trial.. A trial car?!

Lada Nova – This is a not really appropriate name for a car in Spain – „no va“ means not going.

Mazda Laputa – Another weird name for Spanish people. This means the lady of the night.

Mercedes Vaneo – “Vaneo”, in some countries, means toilet paper.

Mitsubishi Dingo – Dingo is an Australian dog. It steals babies out of tents.

Mitsubishi Legnum – Sounds like leg numb.

Mitsubishi Pajero – This term mistake is probably the best known one. In Spain it means pansy, sissy, etc. There it is also used as an abusive word. This car name was changed to Montero in countries speaking Spanish and in the United Kingdom it is known as Shogun.

Rolls-Royce Silver Mist – In Germany, the term “Mist” means rubbish, garbage, muck, etc.

Toyota MR2 – French people have to laugh whilst pronouncing the name of this car. For French it sounds like „merde“ which is not a very nice word!

VW Jetta – In Italy Jetta sounds like „iella“, which means something like a “run of bad luck”…

Other strange names:

  • Daihatsu Naked
  • Honda Life Dunk
  • Isuzu Bighorn

What is to be said about all this?

Dear Marketing Managers, please research the meanings of the translations you would like to apply to cars… or maybe it’s a ploy to entertain us!