German words used in English

Whilst analysing or comparing one’s own language with a foreign language, many people find it helpful to look for words that are well-known or similar to their own language. This stems from the fact that most languages have evolved from Latin. Latin is the mother of almost all languages worldwide, so it is not surprising that it has left marks on individual words. This article does not deal with Latin roots in English, but with German words applied in English.

It is surprising how many German words are known and used in foreign languages (not only in English), and there are various reasons that other languages adopt them. One such reason might be that in a particular language there is no true equivalent word and thus a translation is not possible. Another reason might be that the word is specific to the region where it is from and therefore expresses the original background meaning.

The following are some loan German words used in English. The list below is only a short summary of the most popular words.

Food & Drink

Sport

Dogs

Others

Bratwurst

Foosball

Dachshund

ABS

Brezel

Karabiner

Dobermann

Achtung

Hamburger

Rucksack

Rottweiler

Angst

Hefeweizen

Volkswanderung

Schnauzer

Bauhaus

Frankfurter

Wanderlust

Doppelganger

Muesli

Dummkopf

Pilsner

Hausfrau

Quark

Hamster

(Sauer)Kraut

Kaput(t)

Schnitzel

Kindergarten

Waldmeister

Oktoberfest

Wiener (wurst)

Poltergeist

Weltanschauung

Zeitgeist

Walzer

Wunderbar

to Yodel

On the other hand, sometimes it also happens that a language uses words from a foreign language, but misunderstands the correct meaning, as the following examples show.

“English” words in German

The term Bodybag is used in German language for describing a bag carried close to the body. A small difference to the English meaning of body bag, which is a bag used for dead bodies. Another term, Handy, is used to mean a cell phone by German people, who are unaware that it does not mean the same in English. The last example is the term Mobbing which in German expresses bullying. For a longer list of anglicisms in German click here. The amount may surprise you!

All together it has to be said that is important to know the exact meaning of a word before using a foreign term. However, the best option is to use words from one’s own language (if possible) and to try not to use foreign language words, even if the correct meaning is not known.

Do you know any other German words used in English? Or can you add anything to what I have mentioned here… I am looking forward to reading your comments! Alternitavely, if you’re looking for more information about our German language services then click here.

Food & Drink

Sport

Dogs

Others

Bratwurst

Foosball

Dachshund

ABS

Brezel

Karabiner

Dobermann

Achtung

Hamburger

Rucksack

Rottweiler

Angst

Hefeweizen

Volkswanderung

Schnauzer

Bauhaus

Frankfurter

Wanderlust

Doppelganger

Muesli

Dummkopf

Pilsener

Hausfrau

Quark

Hamster

(Sauer)Kraut

Kaput(t)

Schnitzel

Kindergarten

Waldmeister

Oktoberfest

Wiener(wurst)

Poltergeist

Weltanschauung

Zeitgeist

Walzer

Wunderbar

to Yodel

 

Branding Cockups

We all love a good laugh and branding cockups don’t ever fail to deliver. I bet the new brand decision makers for these well-known brand names most certainly weren’t too happy – but it’s great entertainment for us. Who in their right mind would name their company ‘F***ing Hell’ – I kid you not. Read on to find out about that and many other hilarious branding cock-ups.

Baniff translated a slogan claiming finely upholstered seats “Fly in Leather”. When this was translated into Spanish it comes out as “Fly Naked.”Clairol

Clairol marketed a curling iron as “Mist Stick”. Unfortunately “mist” in German is a slang word for manure.

When Colgate launched a product in France it decided upon the name brand name “Cue”. Unfortunately if they had done their market research they would have realised that “Cue” is also the name of a French pornographic magazine. This must have caused confusion for customers shopping in the supermarket when asking for Cue to brush their teeth with.

The well known American beer brand Coors suffered an unfortunate mishap when it launched it’s product in Spain. Their marketing team chose the slogan “turn it loose” which in Spain is a colloquial term for diarrhoea.

World famous vacuum cleaner manufacturer Electrolux chose the slogan “Nothing suck like an Electrolux” when they launched their product in America. Of course sucks is a reference in American slang that means bad or poor. Of course this is also considered and urban legend of translation but would still be funny if it were true!

Ford launched a car in Brazil called the Ford Pinto. Unfortunately in Brazillian Portuguese Pinto also means “tiny male genitals”

American meat processing and poultry farming company Perdue Farms used the slogan “it takes a tough man to make tender chicken” to try and appeal to some of the masculine male customers in Spain. However when this slogan is translated into Spanish it comes through as “It takes a sexually stimulated man to make a chicken affectionate”.

Everyone knows Ikea right? Ikea is a world recognised furniture store that began in Sweden. However when they launched in Thailand they didn’t realise that some of their Swedish names mean “sex” or “third base” in Thai. Also in China Ikea’s Chinese website advertised a stuffed wolf toy called Lufsig, or Lo Mo Sai (路姆西). This unfortunately contained a homophobe of Hai (閪), a profane Cantonese word meaning “vagina”. The name itself could be written as Lo Mo Hai (老母閪) which means “mothers Vagina”.

Fast food restaurant chain KFC made some Chinese customers feel uncomfortable or just confused with their slogan “finger licking good”. When the restaurant chain launched in China their slogan translated to “eat your fingers off”.

Mercedes Benz launched in China under the brand name “Bensi”. Which in China means “rush to die”.

Sportswear manufacturer Nike was forced to recall thousands of it’s products when the design on some of it’s products was deemed too similar to the Arabic word for Allah.

Electrical giant Panasonic launched a new web ready PC using a Woody Woodpecker theme. Not too bad in itself except the slogan they used was “Touch Woody : The Internet Ready Pecker”.

The makers of premium pens Parker Pens launched in Mexico using it’s slogan “It won’t leak in your pocket and embarrass you”. Unfortunately this was mistranslated as “It won’t leak in your product and make you pregnant.

Iranian consumer goods company Paxam marketed it laundry soap using the Farsi word for “snow”. This resulted in packaging been labelled as “Barf Soap”.

American branded Puffs Facial Tissues, from Procter and Gamble, entered into the German market. Unfortunately they didn’t realise that “Puff” is a German slang word for brothel.

The American Dairy Association used it’s slogan “Got Milk?” as it’s slogan in Spanish speaking markets. This was translated as “Are you lactating?”. Bit of a personal question don’t you think?

Procter and Gamble brand Vicks moved into the German market with it’s cough drops. In German the pronunciation of “V” is actually “F” which made “Vick” slang for sexual intercourse in Germany.

When the name of the Toyota MR2 is pronounced in French it is phonetically similar to “mede” in French, which is their word for “shit”.

Motoring manufacturer Mitsubishi found that their Pajero product name as the same as the Spanish word for “wanker” when they launched in Spain.

Japanese motor company Honda initially launched their Honda Jazz as the Honda Fitta. However when their marketing team contacted their Swedish office with the name they found out that Fitta is a slang word for “vagina” in Swedish and Norwegian. They promptly decided on the Jazz although Japan kept the “Fit” brand for it’s home market.

I know what your thinking. How rude. How profane. However Fucking Hell is the name of a German Pilsner beer brewed in Germany. When they launched the brand in 2010 they upset the European Union due to the nature of the word and it’s expletive nature in the English language. However the brand name refers to an actual town in Austria which is in fact called Fucking whereas as Hell in Germany refers to pale lager. They launched an appeal against the original EU decision to disallow this name and they won.

 

Below is a short list of some actual products that are available on sale in various countries. Are they marketing mistakes or are they genius in advertising? Decide for yourselves!

  • Crapsy Fruit, a French breakfast cereal
  • Alu-Fanny, a French aluminium foil

  • Atum Bom, a Portuguese brand of tinned tuna

  • Kack, Danish confectionery

  • Plopp, a Swedish chocolate bar

  • Mukk, an Italian yogurt

  • Bimbo, a brand of bread in Spain and the Americas

  • Slag, a Belgian lager

  • Kum Onit, a German make of pencil sharpeners

  • Pschitt, a French fizzy soft drink

Food for thought

 

How much do you think the ‘cock-ups’ cost each company? Get in touch with us for professional translations, that are localised and right on the mark – every time!

How Lingua Translations can help with your sporting needs

How Lingua Translations can help with your sporting needs

Here at Lingua Translations, one of the many services we offer is language services in the field of sports (“field” – get it?!). We have provided a range of services – mainly to sports teams and agencies – and perhaps we could help you next!

Whether it’s translating articles to broaden to global appeal of major football clubs, to interpreting for new players, or even teaching them English, we are here to help you reach your goals (I’ll stop with the puns soon) with any sporting matter, no matter how big or small.

Sports translation? We got this!

Professional-sport-translation-300x300We translate and proofread match reports and articles for one of the biggest clubs in world football right now, while also translating promo’s involving a major betting agency and various teams including not only a Premier League winning club, but also a 5-times European cup winning team too! Besides translating articles, reports and promos, we’ve also been asked to translate medical documents needed for a player’s transfer. This is of course top-secret stuff as any leak could jeopardise the transfer, or alert other teams who might try and snap the player up instead! With Lingua Translations, you are safe in the knowledge that your documents remain 100% confidential.

We also have experience with interpreting for major football clubs as well, including helping them interpret during football camps for kids (run by another Premier League and Champions League winning club), as well as helping players during their medical before a transfer. Once the players had signed, we also offered them English language lessons in our office to help them settle. For players coming to a new country and culture, this can be a great help!

While a lot of our recent sports work has revolved around football (or “soccer”, for our American clients!), our linguists also have experience and knowledge in a variety of sports and related subjects for example things like cycling and athletics, but also things such as physiotherapy for sports injuries.

Whatever your sporting-related language requirements – whether you are an internationally supported sports team, or an individual amateur athlete – why not get in touch? You can visit our website at www.Lingua-Translations.com, or you can send us an email at info@lingua-translations.com.

What could you interpret? A birth?

Could you interpret a birth?

These days interpreters are needed for everything! As an agency we get various requests for legal proceedings, events, interviews, football players, medical issues… the list goes on. The range of needs for interpreting is immense. But what could you interpret? Legal can be a difficult area to interpret as you can be dealing with some very technical and sensitive situations. What about interpreting a labour? Could you do that?

 

birthI was casually watching ‘one born every minute’ (preparing myself for when I’ll be in labour in July!) and there was a Persian family requiring an interpreter for the birth of their child. It made me think, could I interpret something like that?! It is a special time in the parents lives and you’d be there helping them understand what is going on, and helping the doctors and midwifes understand how mum is feeling.

To give a bit of history of the family

They had two children in Iran through caesarean under general anaesthetic. They then moved to Britain and were learning English and became pregnant with their third child. Although, between them they could understand a lot of what the midwifes were saying, there was still a language barrier. An interpreter was needed to help the labour run smoothly.

 

They were planning on having a caesarean for the 3rd child, but unlike in Iran, we do not use general anaesthetic for the procedure. As you can imagine the woman was a little worried about being awake for the procedure. The interpreter was there to help them understand what the consultants, doctors and midwifes needed the mum and dad to understand, along with the mum being able to explain how she feels and what was happening with her.

From a language point of view, the conversation would’ve been easy for any medical trained interpreter to assist with. The difficult part for the interpreter would’ve to be present during what it a very special and unique time for the parents. Especially considering in Iran the fathers are not normally allowed to be present for the births.

Sometimes we forget how vast a profession interpreting can be. On the news we only see interpreters in a legal point of view, but there are so many areas of life where interpreters are needed. So, my question is: what could you interpret? At Lingua Translations we aim to find the best suited interpreter for of our clients. Could you interpret something as unique as a labour?

Raining cats and dogs

Raining Cats and Dogs

 

raining cats and dogs 181 × 174You might’ve seen my earlier blog about our fixations with weather. This got me thinking – are we the only nation? But more importantly, do other nations have some random way of saying its raining quite heavily out there. I’ve checked- Britain is not the only country to get heavy downpours – just a shame most of ours happen in summer.

 

So, here’s what I found!

 

Cats and Dogs is a very English way of saying its raining. Obviously, you could technically say raining cats and dogs in any language- but would people understand what you are trying to say? Here’s how some of the rest of the world would say it:

 

The Catalans have gone with something just a weird, but without the animal cruelty: Està plovent a bots i barrals (barrels and casks)

 

The French have a few variations with what they would say: Il pleut des grenouilles / à seaux / comme vache qui pisse – meaning raining frogs (bit of a stereotype there!), buckets and a random one, like a pissing cow…… Never to be outdone by the English clearly!

 

The Greeks went with the simple Βρέχει καρεκλοπόδαρα (Brékhei kareklopódara) – It’s raining chair legs. Just as bizarre as the pets… but where is the rest of the chair?

 

Iceland go with the more apocalyptic version of Það rignir eld og brennustein – raining fire and brimstone. Think I’d prefer cats falling on me than brimstone!

 

Korea seems to be one of the more sensible countries when describing very bad rain: 비가 억수같이 쏟아진다 – Rain is pouring down like a torrential downpour. Hitting the nail on the head there! No confusion!

 

Not sure how often the Spaniards would use this version but I found it interesting enough. Estan lloviendo hasta maridos It’s even raining husbands. When the rain is that bad, it brings husbands with it!

 

I’m Welsh second language – but when speaking about weather down south, I’ve never heard these versions, but they made me chuckle! Maybe I was hanging out with the wrong people! Mae hi’n bwrw hen wragedd a ffyn / cyllyll a ffyrc – Also known as It’s raining old ladies and sticks / knives and forks

 

The Military Alphabet | Lingua Translations

The Military Alphabet

 

Many people know the military alphabet, maybe not all of it, but a fair few of them! From my time working in a government office, you need to know this alphabet. This alphabet does differ a bit from the American one. In America, Sierra can be someone’s name: Ciara. So, they may use Sugar instead of Sierra. Guessing they are not overly fond of the work Yankee either, so they tend to use Yellow.

A few days my husband ‘mocked’ me for spelling my name like this. ‘J for Juliet, U for Uniform, L for Lima, I for India, A for Alfa. He reminded me that my name is technically Julia, so why not J for Julia, not Juliet. Well… that sounds crazy to me! It’s always J for Juliet! If not, I might as well as be Phoebe!

“P as in Phoebe

H as in hoebe

O as in oebe

E as in ebe

B as in b-be

and E as in… ‘ello there, mate!”

Granted, this is amazing! And I wish I had the guts to stand there and say my name like that, but I have been trained in the military alphabet, not the Phoebe alphabet!

 

The alphabet:

A Alfa J Juliet S Sierra
B Bravo K Kilo T Tango
C Charlie L Lima U Uniform
D Delta M Mike V Victor
E Echo N November W Whiskey
F Foxtrot O Oscar X X-Ray
G Golf P Papa Y Yankee
H Hotel Q Quebec Z Zulu
I India R Romeo

 

 

What about those pesky people who use random words? Anyone who has worked in a call centre has more than likely heard these:

A for Aisle

C for Cue

G for Gnome

K for Knight

S for See

Y for You

 

You see where I’m going with this!! There are some words where you can attempt the ‘sarcastic alphabet’ and absolutely confuse the person you are speaking to.