Twitter first made its mark back in 2006 and quickly went from strength to strength allowing users to post messages in 140 characters. At first I remember there being a lot of jokes about how people used it to tell others about their daily lives, with tweets about breakfast choices, weather (of course!) as well as a way to spread news fast.

As a well-established tool for both businesses and personal use, Twitter lets everyone join in the conversation using hashtags, which allow posts to be grouped together. It is a good way for businesses to monitor what is being said about them and is also a way for users to interact.


The Games involve 53 countries competing in 17 sports over 11 days, so there’s a lot to talk about.

There is always a lot of excitement surrounding major sporting events like the Commonwealth Games and the Glasgow 2014 team have capitalised on this by encouraging people to tweet photos and follow their news.

Why is it so important to have this interaction on social media?

People expect it. Check. People don’t want to miss out. Check. But most of all, people want to feel involved. Using Twitter, everyone can join in on all the action and share their experiences with others using #Glasgow2014.

It’s actually really nice looking through the tweets grouped under this hashtag and you get a real feel for the atmosphere, how excited people are and how much they’re enjoying the sports.

All this in 140 characters just shows how concise messages, when grouped together, go a long way to build up a sort of community. Albeit an online community however it transforms a single perspective into many different ones and gets people talking.

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Suddenly, an event which is so huge and seemingly quite far removed from everyday life becomes something everyone can get involved in and more importantly, share with others. And so the buzz around the event grows and in turn the community grows with it. Happy tweeting!

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