The Secret to Getting More Customers – The Amazon Way

If you follow our Twitter account (which you can find here), you might have seen recently that Amazon has decided to start translating it’s local website and app into Hindi. This is one of the biggest languages in the world and so it’s almost mind-boggling that Amazon haven’t been using this language at all up until now.

 

 

This is made even more staggering by the fact that this morning I heard on the news that Amazon are now only the second company in history to reach a worth of 1 TRILLION dollars! It’s an absolutely incredible achievement for a company that started in a garage back in 1994. They have 14 local websites, with the Dutch, Polish and Turkish languages being added to the German website back in 2016.

 

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One of the local websites which should reach the most people is their Indian site. There are 1,3 billion people in India, so it’s an absolutely huge market. However, in having their India website in English only, Amazon were only reaching 10% of the Indian population. Different sources state different numbers of speakers, but by adding Hindi to their list of languages, they may be able to reach up to 500 million (yes, half a BILLION!) potential new customers. Although the figures vary, it’s definitely one of the top 5 spoken languages in the world, along with Chinese, Spanish, English and Arabic.

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It’s incredible that Amazon have reached where they are today, but just think of the extra revenue they will receive when opening up to this many new potential customers.

So one of the world’s biggest companies earns a lot of money – what’s that got to do with me?

Every company has to start somewhere – it’s how that company expands that determines how successful it can be. Surely it’s just common sense that the more potential customers a company can reach, the more sales they will make, thus giving said company much more chance of expanding successfully.

So how can you reach more customers? Speak their language! As much as we’d like to think that the whole world speaks English, the truth is that it’s simply not the case. Of course English is one of the most widely spoken languages in the world, but the truth is that Spanish and especially Chinese, have more native speakers then English. Many people will also speak English as a foreign language, but would you prefer to buy something in your own language or a foreign language? Using Hindi as an example again, yes it’s true that there are around 125 million people in India who are able to speak English (although only approximately 230,000 of these are native speakers). This sounds a lot, but when you consider that it’s only 10% of the Indian population, you can suddenly see how much more scope for growth there is in one of the world’s fastest growing economies.

We’ve managed to help so many businesses expand to new areas and new customers, and we can do the same for you! Check out our website and see how we can help you fulfil the potential of your business!

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